Chip Brackley

Chip Brackley serves as Director of Atlanta for Archetype Wealth Partners. Chip is passionate about helping families experience greater clarity and contentment by connecting their wealth with their purpose. Chip and his wife, Crystal, reside in Atlanta with their three daughters. Archetype exists to help families thrive across generations by connecting their money with their purpose.

Recent Posts

If You Want Championships, Focus on the Basics.

Posted by Chip Brackley on October 19, 2020

Today I want to show you that financial planning isn’t complex and it’s actually a simple process. 


What makes it simple?  Learning the 4 pillars of financial planning.

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You Can Pay For It, But Can You Afford It?

Posted by Chip Brackley on September 29, 2020

“We were always focused on our profit and loss statement. But cash flow was not a regularly discussed topic. It was as if we were driving along, watching only the speedometer, when in fact we were running out of gas.” – Michael Dell


Some people say cash is king...

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Do you have time to understand what your use of money is telling you?

Posted by Chip Brackley on September 15, 2020

We are all given a core set of resources: time, talent, treasure, truth, relationships, etc.

How you view, use and deploy each of these has far-reaching effects on the outcomes you find yourself in. Most importantly, how you use your available resources is the...

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The 5 Uses of Money and Purposeful Income Allocation

Posted by Chip Brackley on September 11, 2020

Does budgeting really work? Or, should you throw it out the window?


Wouldn’t it be amazing if you could throw your budget out the window for good? Would that free you from the stress of thinking you had to account for every dollar and every penny if you want to be...

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Money: It’s a medium of exchange or a tool. Nothing more, nothing less

Posted by Chip Brackley on August 27, 2020

To most of us, we think money is a means to an end. “If I just had $X amount” seems to be a common theme.

What we’ve found at Archetype is money doesn’t always solve problems, and in many cases it can create new ones. Like the lottery problem: You win... you get a...

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5 Capitals: True Value of An Inheritance

Posted by Chip Brackley on August 5, 2020

When you think about the word “inheritance”, what comes to mind?  If you are like most, then money and property immediately surface.  We think about what we can pass down to the next generation, but is that really all there is to it?

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We Make Our Choices and Then Our Choices Make Us

Posted by Chip Brackley on July 27, 2020

What is financial success? Is it having a lot of money, being able to buy what you want, having the money to travel or something else?

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Don't Let Emotions Drive Your Investment Strategy

Posted by Chip Brackley on July 7, 2020

With all of the volatility in the market the last few months, I wanted to discuss the impact emotional investing can have on your portfolio. It's important to keep in mind that having the ability to shut out the noise during challenging times is one of the biggest...

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Be Inspired By Giving

Posted by Chip Brackley on July 1, 2020

Can you recall a time when you received an unexpected gift? Maybe you were in need at the time, or possibly it was something totally unexpected? Thinking back on situations like these, what is it that you remember? Was it the gift or the feelings and emotions you...

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Start with Sturdy Pillars

Posted by Chip Brackley on July 1, 2020

Our mission is to help you reach contentment.

We believe if you don’t have clarity about what you’re doing and you aren’t confident in why you’re doing it, then you likely won’t be content with where you are. With contentment, comes a life-altering peace of mind.

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It’s Never Too Early To Teach Your Kids About Money

Posted by Chip Brackley on July 1, 2020

Financial education is important and it’s never too early to teach kids about money. Money management is one of the most important life skills we can learn and yet it’s not really a focus in the education system.

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3 Key Points for Small Business Owners on the CARES Act

Posted by Chip Brackley on April 3, 2020

Hey everyone, Chip Brackley here with Archetype Wealth Partners.  Over the last week, we've had a number of discussions and questions around the CARES act and some of the other avenues of relief for small business owners being put forth by the government.  Since this...

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